November 3, 2008
| Express Computer
Professional networking sites have transformed the whole approach for both job seekers as well as job providers, writes Nivedan Prakash
Network For Career growth
Online social networks are a fairly recent phenomenon, though conceptually it has existed for decades. The trick is to replicate real world networking experiences on a digital platform. Sites like LinkedIn, Friendster, and Konnects have tried to do just that. While LinkedIn and Konnects fall under the professional networking silo, Friendster and Facebook are categorized under social networking.
It’s a seamless world today. Our interdependencies are varied. Knowledge is no more one person’s property. We all know that networking helps one find hidden opportunities and set you apart from the competition. These sites are direct marketing channels. They can spread ‘the message’ a lot further and faster than passing out business cards and shaking hands at meetings.
Professional networking sites are one of the “Gen Y” tools that play an important role in today’s world and it’s helpful to each and every professional at all levels. These sites offer immense business value, basically because of low entry cost. With the markets opening up globally, these sites offer opportunities to leverage professional relationships.
Staying connected has become a de facto requirement in today’s era and sites like LinkedIn and Facebook are facilitating just that. These sites are a platform for the tech savvy youth to socialize as well as use them for professional purposes. For example, LinkedIn allows users to search for people using keywords and even get in touch with them and allows messages to be sent to them, for professional purposes without getting into each other’s personal lives by not having to divulge personal details.
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