Mirae Asset Financial Services (India) (MAFS) aimed to leverage cutting-edge technology to
offer loan against securities to its customers under a branchless operation model with the
slogan “Don’t Redeem it, Lien it Instead”. Towards this goal, Mirae Asset Financial Services
(India) after careful consideration chose Nucleus Software to develop and implement a unique
customer on boarding mobile app “Mirae Asset Financial Services”, a well-integrated, seamless,
scalable, and reliable digital lending mobility solution that would allow customers to avail loan
against their mutual funds and shares online quickly without having to visit branches or submit
tons of paperwork. The mobility solution supports Instant Disbursal aligned to individual
requirements, and complete online processing of security withdrawal, bringing about intelligent
automation and transparency across the entire loan lifecycle.

Highlights of the implementation

➢ Paperless end to end seamless digital experience, no physical paper, no visiting
branches, no long waiting time.
➢ Pioneering mobile based secured and transparent loan against securities journey
with accelerated go to market.
➢  A self-servicing platform where customers can complete all tasks associated with
their loan account.
➢  Enabled end customers to receive loans within 15 minutes against mutual funds
and same day against shares.

Mirae Asset Financial Services (India) partnered with Nucleus Software, a leading software
company that provides lending and transaction banking products to the global financial services
industry, to design and deploy a pioneering customer self on-boarding mobile App “Mirae Asset
Financial Services” that provides a truly end-to-end seamless digital experience.

“While a normal physical processing for secured loans takes about 3-4 working days, the
Customer Onboarding Mobile App Mirae Asset Financial Services coupled with our Loan
Management Solution has enabled our customers to avail loans within 15 minutes in a straight
through journey with superior, easy and transparent digital experience.”

Director & CEO of Mirae Asset Financial Services, Mr. Krishna Kanhaiya, stated “Our
partnership with Nucleus Software will strengthen our operations and help us drive process
improvements and business growth. With the mobility App we can deliver greater customer
experience as it enables easy and straight through access to information throughout the loan
lifecycle, with zero manual intervention. Our customers can now avail loans within minutes
with minimal interest rates and easy repayment options.”

Mr. Parag Bhise, Chief Executive Officer of Nucleus Software stated “ Due to the robust,
configurable and seamless integration capabilities of the digital lending platform and mobility
application, Mirae Asset Financial Services (India) will be able to provide simplified financial
solutions offering Fast, Easy & Hassle-Free instant loans with convenient and transparent end to
end paperless digital process, thus contributing towards sustainability as well. We started
building the mobility solution by technically and functionally evaluating different services
offered by Fintech’s and integrating shortlisted services that were crucial for an advanced CX.”

About Mirae Asset Financial Services:

Established in 2020, Mirae Asset Financial Services India Pvt. Ltd. is committed to serving modern-day
consumers’ financial requirements in a fast, convenient & transparent manner. The Company is a new-
age Non-Banking Financial Institution (NBFC) with an innovative online platform to provide financial
assistance when they need it & from wherever they need it. The Company takes pride in listening to
their customers and cultivate each relationship through exceptional service that customers have come
to expect and deserve. They are dedicated to creating true value in relationships and to adhering to our
core values of respect and integrity.

Mirae Asset Financial Services (India) Pvt. Ltd. remains committed to bring innovative digital products to
cater to the financial needs of Indian consumers. This is being made possible by coming together of an
amazing team of solution-driven, like-minded individuals working to provide the best customer
experience for customers.
For more information, visit: https://www.miraeassetfin.com/