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Social Media Guidelines

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Social Media Guidelines

Introduction

This document outlines the guidelines used by Nucleus Software in the use of social media channels and it focuses on LinkedIn, Twitter and Facebook as these are the most important channels for Nucleus Software.

Social Networking has now become a part of our daily lives. Social Media is basically variety of Web and mobile-based platforms, applications and technologies that enable people to socially interact with one another online. The popularity of the social media can be overestimated – as of January 2016, Facebook had over 1.5 billion active users, LinkedIn has 414 million users Twitter has over 320 million.

Social media is often considered to be for personal use and consumer marketing however it is rapidly becoming an important channel for business-to-business marketing. Social media marketing of a brand helps creating brand awareness, relationship building and driving new sales. It helps the brand to identify its target customers and make the brand more human. Communication is important for any business but positive engagement with the customer base can really lead to improved reputation. Social media allows brands and user to interact freely and quickly. The brand takes on a personal role and becomes a member of a conversation. Resulting exposure can develop a quality brand image. Conservations on the social media page of the brand also help the brand to immediately address the queries of consumers and maintain a one- one relationship with the brand.

Data privacy responsibilities


Guidelines When Using the Social Media Handles of Nucleus Software

Social media accounts | Follow / Like us on social

  Click on all the links of social media platforms and Like/Follow us to know what Nucleus Software is sharing:-

Beginner’s guide to LinkedIn:

Like most social networks, LinkedIn hosts your personal profile, a page on which you may list information like job experience and professional skills.

However, unlike many other social networks, it’s important to complete your profile to the best of your ability — especially if you’re using LinkedIn for the job hunt. LinkedIn measures your “profile strength” from 0-100%. The higher your profile completeness, the more likely you are to appear in search results. For instance, when you list skills like “Final Cut Pro” and “Photoshop,” potential employers may come across your profile when they perform an advanced search based on those keywords. Handy.

 

To ensure that your profile is 100% complete, LinkedIn recommends including the following information.

 

We recommend first performing a series of basic searches to find people you know by name. (See the search box at the top of each LinkedIn page.) Click the “Connect” button next to people’s names to add them to your network. You may send a custom message along with that invitation to make the connection more personalized.

 

You may also choose to connect your email’s contact list to LinkedIn for the purpose of finding additional connections. Head to “Import Contacts” and allow access to your contacts to pull up a list of potentials

 

LinkedIn groups are spaces in which professionals and experts can share content, ask for advice, post or search for jobs and network with others. Groups are tailored to brands, associations and societies, support groups, causes, publications and industries in general. That can mean anything from “On Start-ups’ - The Community for Entrepreneurs” to “Cal Alumni Association | UC Berkeley.”

 

On the other hand, don’t confuse LinkedIn “groups” with “companies.” Coca-Cola has a With over

 

Just as you have a personal profile page, many companies choose to represent themselves on LinkedIn, too. Like Facebook brand pages, you may choose to follow the activity and updates of companies on LinkedIn.

Company pages contain general information, such as a business overview, list of employees and press mentions. Many companies also choose to list job openings on their pages, and some even encourage applicants to apply through LinkedIn, a very handy tool of the network.


Connecting with Nucleus Software (Nucleus Software)

Here’s how you can interact on the Linkedin page of Nucleus Software.

 



Beginner’s guide to Twitter:

On Twitter, following someone is not necessarily an admission of friendship, but nonetheless affords interaction and conversation — at least in short bursts.

 

The first step is to understand and master the vernacular. There are certain words and jargon native to Twitter that you may already have heard in passing. These terms and their abbreviations (in parentheses) are essential for understanding the network.

 

Connecting with Nucleus Software (Nucleus Software)

Here’s how you can interact with the Twitter page of Nucleus Software.

 By following the twitter page of Nucleus Software, one can remain updated about all the latest happening around the Nucleus Software


Beginner’s guide to Facebook:

Timeline 

News Feed 

The Status Update 

Connecting with Nucleus Software (Nucleus Software)

Here’s how you can interact with the Facebook page of Nucleus Software.


By liking the Facebook page of Nucleus Software, one can be remain updated about all the latest happening around the Nucleus Software



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